If you don’t know where you are going – you are probably going wrong

If you don’t know where you are going – you are probably going wrong

If you don’t know where you are going – you are probably going wrong

 “If you don’t know where you come from, then you don’t know where you are, and if you don’t know where you are, then you don’t know where you’re going. And if you don’t know where you’re going, you’re probably going wrong.” – I Shall Wear Midnight, by Terry Pratchett.

As time-critical transport experts, it’s pretty obvious that we have to know where our drivers have been, where they are and where they are going. And we do!

But there’s another important meaning to the phrase ‘knowing where you have come from’.

As a proud, award-winning family company, the history and origins of our business are hugely important because they shape our values and the way we treat our staff, our customers and our suppliers. That’s why our marketing manager Susanna Lobina has been reflecting on stories from the Lobina family archives!

Never be afraid to try something new

Susanna said: “I’ve really enjoyed trawling through old family photo albums to illustrate the stories I’ve been telling and I hope they’ll provide inspiration and ideas to business owners and professionals working in any sector as well as giving our own customers fresh insights into the values we live and work by here at Lobina Transport.”

The first story she has penned on LinkedIn looks at her dad’s brave move into entrepreneurship. Never be afraid to try something new, is the message of this story.

Gino Lobina came to the UK from Sardinia in the 1960s and we think he’s living proof of the idea that when you move out of your comfort zone – where everything feels safe and familiar – that’s when the real magic starts and the possibilities can be wonderful.

Susanna writes: “You will often hear people talking about a choice, or a decision, being ‘right’ or ‘wrong’. I don’t think that’s the correct way of looking at things. Nothing is really 100% right or 100% wrong. We learn from everything we try. Failure is important because it teaches us vital lessons. That’s why, in our family business, we say you never ‘lose’ – you ‘learn’. You also need to ensure that you learn when you win too!”

Quality, reliability – and offering something different

In Susanna’s second story she reflects on WHY her dad Gino was successful in business, initially working for his cousin and eventually running his own business that evolved years later into the modern-day Lobina Transport with Gino’s son Simon, and then Gino’s grandson Luigi, at the helm.

Lobina Time Critical Transport Company Culture number 1

Susanna says success was achieved by offering high quality produce – something that few other businesses could offer at the time – and being reliable.

She says: “Not every business owner out there will have made the journey my dad made from another country to a different lifestyle, culture and climate! But I’d encourage all business owners out there to take a step back and look at how far they have come (literally and figuratively) and let’s all feel a sense of pride in how far we’ve come.”


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